Generation Why
Generation Why was my independent, one-time pop-up shop that I created as my senior year independent study.
For this shop, I (a millennial) focused on the dreaded idea of growing up. Thinking about graduating from college and becoming a real adult, I wanted to throw a tantrum until time stopped moving. So I figured, what better transition into the real world than to create drawings dedicated to my generation of adult-sized children?
I produced a set of cotton shirts, canvas bags, and hats. I created five drawings to embody my idea, and pressed them using heat-press vinyl.
